Art has a very long and textured history of commenting on commercialism and capitalism. Princen is making no exception here. But rather than making assumptions on how people feel about commercialism and its connection with art. What he has done is scanned through the statements of several prominent companies picking out key words about what they believe. He then put them all in survey and asks the user to choose at least one that they feel best describes the word art.
He then provides the user with the companies whose philosophies best match your answers. He is trying to gather as much information as possible and analyze the results. Eventually he hopes to draw conclusions from the results and considers the entire piece a work in progress.
I find the project to be very interesting. It covers very rich subject matter, but in a very different way from anything I have seen. It isn't trying to teach you an opinion, but it asks you to draw your own conclusions based on information others have provided you. I'm very curious to see what conclusions the artist draws.
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